There are many ways, how to boost your ecommerce revenue,but ultimately it’s all coming down to increasing your conversion rate. Real profit doesn’t come from visitors, but from buyers. So many e-commerce businesses can attract visitors to their websites, but they can’t transform them into buyers. There are plenty of reasons, why it might be this way and sometimes it’s even down to owners, who are happy with their conversion rate. Some people believe that rate around 1-2% is common and there are right but does that mean that they can’t do better?
Improving your conversion rate can be done with few simple changes. Especially if you are dealing with low numbers. If that’s your case, you will find these tricks very helpful and your numbers should rise immediately.
Pictures, pictures, pictures…
There is nothing that sells a product online better than images. People can’t touch or feel your product online, but they definitely want to see it. Sometimes you might be selling a product just fine with one picture, but visitors always want to see what they are buying up close and make sure that it’s exactly what they are looking for.
Having high-quality photos of your product is essential. The more the better. Make sure that your customers feel 100% comfortable that they are making a right choice by showing them different angles and context, make it zoom-able, or in some cases like for example shoes or industrial products, you should consider also 360 views. Check out some well designed WP ecommerce themes for inspiration.
What makes people buy so many things from Amazon or from eBay? It’s not just a variety of products, it’s a fact that they know they can trust them! Amazon does a fantastic job when it comes to making customers safe about what they are buying and they are achieving it mostly through reviews. If your customer wants to buy something, they have never tried before or have no experience with, being comfortable with their pick can make a massive difference.
Every customer understands that you are trying to sell products, so you are talking about each item in superlatives and pointing out their strengths. Studies have shown that 61% of customers read online reviews. Those reviews are nearly 12 times more trusted than a description from manufacturers. According to Reevoo stats, 50 or more reviews per product can mean a 4.6% increase in conversion rates, while 63% of customers are more likely to make a purchase from a site, which has user reviews.
Don’t be scared of bad reviews. They can actually improve conversion rate by up to 67%. People seek out and read bad reviews. A mix of positive and negative reviews will make you more trustworthy in eyes of customers as 30% visitors suspect censorship or faked reviews if there are no negative opinions on your page
Use colors to bring visitors to a “promise land”
Visitors often react based on emotion and instincts, which can determinate their decisions. That’s why you should use the psychology of colors to set a path to an easy checkout. The easiest way to do this is to use different colors for a call to action buttons. That way you achieve a psychology effect, where a visitor doesn’t have to think what to do, but he sees it right away and follows steps, which you want him to make. It’s best to use a good contrast when designing your important buttons. When speaking of contrasting colors some people talks about complementary colors. If you place those colors right next to each other, they seem to be much brighter. For example, if your site is blue, try to use a red color for a sign-up or checkout button.
Offer a free shipping
An E-tailing Group study revealed that unconditional free shipping is #1 criteria for making a purchase (73% listed it as ‘critical’) and 9 out of 10 consumers say free shipping no. 1 incentive to shop online more. That’s why 50% (!) of merchants offers a free shipping. Although some of them are offering it with a condition of a minimum order. High shipping cost is also number one reason, why customers were not happy with their online shopping experience. People love free stuff and free shipping is the ultimate difference maker in most cases.
Free shipping comes with obvious costs as it’s not so free for you as well. That’s why you might consider minimal thresholds or free shipping only on certain items. Flat rate shipping might also encourage larger orders because customers will want to get the best deal for their money. A downside, however, is that it can discourage small orders and become a barrier to those that simply want to buy small items or quantities.
Here’s a simple guide how to offer a free shipping without going broke.
Make a sales section
No matter how much money people make, they are always looking to save some even when they are willing to spend them. E-tailing Group study conducted at the end of 2011 found that 47% of online buyers would only buy discounted products, except under exceptional circumstances. 62% said they are looking for a section that identifies sales and specials.
That’s why sites like Groupon and its clones learned people to shop cheap. Consider adding sales section to your website and enjoy benefits that come with it. If visitors find what they are looking for there,
chances are that they will continue shopping on your website for more products and they will likely come back and buy from you even if they will not find discounted item.
Bonus tip: Keep it simple
Remember that simple is always better. Simple is faster, it’s easier to understand and it’s what visitors prefer. Visitors like when they don’t have to navigate through too much information and get where they want to quickly.