The use of social media and search engines have caused an information overload that makes content marketing an important practice for anyone who does not want his or her content to disappear in the mass.
Rather than using advertisements, content marketing relies on distributing high-quality information in anticipation of people’s questions to not only gain their attention but also their trust. This will help establish a long-lasting relationship between the author and the audience.
Are you a modern-day writer wondering how to upgrade your content creation process so that your content survives the flood of information, while still keeping a smooth workflow? Then search no more, we have all the answers for you!
SEO Keyword Research: What is It and How Do You Use It?
Starting with the basics, after deciding on the subject of the content, your (or the SEO specialist’s) first task is to research search engine optimization keywords.
SEO is an efficient and indispensable way of increasing the visitor traffic of your website by putting you on the radar of search engines. Being on the radar of search engines means putting your content on the radar of readers.
That’s where SEO keyword research comes into play. It’s the backbone of every content creation process. If done correctly, it will enable you to deliver content more efficiently, so let’s take a look at how it works.
1. Prepare a List of Keywords
Ideally, when starting your writing process, you will already have in mind the kind of audience you want to attract. This will make it easier for you to anticipate the keywords your potential readers will be searching for.
Once you have created a list of possible keywords, you can do research on those words and see what results they generate and if they indeed fit your purpose.
2. Use an SEO Keyword Research Tool
Luckily, you don’t have to do your keyword research on your own. There are useful tools that will help you find the right keyword for your content.
If you are looking for SEO keyword researching tools, you might want to check out the following providers: Google Keyword Planner, Moz Keyword Explorer, and Soovle.
However, always bear in mind that using a list of keywords does not guarantee that your website will pop up on the first page of search engine results. That’s why considering the monthly search volumes (MSV) for the keywords you have selected is important.
3. Pick the Right Keyword for You
When it comes to MSV, sometimes less is more. Especially if you are new to the game and have not established a reputation for yourself, relying on words with a high MSV might not be so wise. You will most likely find yourself struggling in a highly competitive environment.
To avoid this, experts recommend choosing long-tail keywords. These words don’t rank very high (MSV < 100) but they still can help you reach your target audience because the people that search for them have a specific idea of what they want. This increases the likelihood that the people who come across your content will actually read it, which in turn can improve your conversion rate.
In addition, finding the right keywords will facilitate the writing process itself because it structures your content and with it your creative process. In other words, it helps you produce targeted content at a higher speed thereby increasing your overall productivity.
The Dos and Don’ts of Content Writing
For your content to have any kind of effect, quality is key. As with anything else, there are Dos and Don’ts when it comes to creating content.
But since writing is a creative process, you will always find rebels who will fight you tooth and nail to keep their independence and their unique voice.
Be that as it may, having some rules will add order and by default speed to your writing process, so here are our unfiltered and subjective truths about writing:
- Be consistent: all content should have a red thread, which the reader should find in each paragraph. Those paragraphs should be connected through segues so that you don’t lose your readers along the way. You’re not sure about the purpose of a paragraph? Then it might be best to lose it.
- Mind your title: for many writers, having an attention-grabbing title is key. This can lead to people accidentally landing on your page, realizing that your title was misleading, then leaving it without reading your content. That’s why your title has to clearly reflect your content.
- Zero-mistakes policy: this should go without saying, but in order to establish a good reputation, your content has to be error-free. Period. Luckily, there are tools (e.g. Grammarly) that will provide you assistance. My advice is, use them but remain vigilant.
- Contain your creativity: to gain credibility, make sure your content is about sharing your facts in a creative way and not about using the facts as an opportunity to showcase your creativity.
- Contain your humor: many writers assume that their audience expects comedy when in reality most of them are seriously looking for solutions. So try to find the right balance between informative and humorous. Keep it light, don’t go overboard.
The Advantages of Managing Your Work With a CMS
Once the writing process is over, the publishing process starts. To keep the publishing process as smooth and uncomplicated as possible most writers rely on a Content Management System.
Currently, WordPress is the world’s most commonly used CMS, which means that chances are high that you’re one of its users. It allows you to organize your content efficiently and facilitates content marketing. Let’s see how:
- The simple coding of WP ensures that the visibility of your content in search engines is clear. This combined with the fact that WordPress allows you to use meta tag keywords enhances the quality of your SEO.
- The WP CMS offers SEO plugins, a lot of which are free of charge. Not only do they help you improve your keyword selection but they also give you the option of checking your performance in the search results of Google.
- When it comes to visualizing your content, a variety of other plugins (e.g. PhotoGallery plugin) and widgets will facilitate the editing and presentation of your images in a way that complements your content. For this purpose, a great deal of the theme templates can be easily changed to match the users’ individual preferences.
- Publishing your work via a CMS allows for the collaboration of multiple contributing team members on one platform. If, for instance, you are working with graphic designers that need to edit your content or add visuals, they will have easy access to your work.
- Also important are the plugins that allow you to link your site to social media. This helps you increase the distribution of your content and at the same time allows a more active communication with your readers.
- Most importantly, now that Google has declared site speed an important ranking factor, it is vital that your website consistently runs on high speed. Otherwise, you risk losing your readers and you risk having a low Google search ranking. To avoid this you can apply WordPress speed optimization by caching your content, optimizing your images, and using content delivery networks among other things.
The content creation process nowadays has become more complex. In order to stay relevant in this field, you need to create content that will actually be read by people.
That’s why it is important to mind the three essentials of content writing:
First, relying on SEO research will help make your writing more visible and accessible to the reader. And at the same time, it will make your writing process much easier by providing you with key points that you can tailor your content around.
Second, setting rules for your writing process will ensure that your writing is focused and of high quality. Plus, it will save you a lot of time that you might have spent on creative aspects that distract from your message.
Lastly, using WordPress will enable you to bring your content and everything that belongs to that procedure under one roof. The provided plugins will allow you to optimize the visualization of your content as well as its accessibility by for instance providing higher speed for your webpage. This will make your content management and publishing process run more smoothly and professionally.
Author bio – Rebecca Ohanes is the Content Writer at 10Web – a platform for building, hosting, and managing WordPress websites. She’s a part-time PhD student and a full-time WordPress enthusiast.