Tracking, Analytics, and Customization are 3 pillars of your wooCommerce site. In this article we will learn all about how you can use them to the best possible extent and boost your business.

Apart from providing you the flexibility of configuring a host of options, wooCommerce also includes excellent tracking tools. You can track orders, manage coupons, and view detailed reports.

You can track all the orders from the Orders page on your dashboard.

You also have the option of viewing reports based on orders, customers, stocks, and taxes. Each of these report types can be filtered further. For example, the orders report can be generated based on date, product, or category.

Customizing the Look and Feel

We’ve reached the last section of this tutorial where you can finally view your site. To do that, we need to first choose an appropriate theme. It is best to go with a theme that supports wooCommerce so that a lot of time and effort can be saved. There are many free as well as premium wooCommerce friendly themes available. The wooStore itself offers hundreds of themes, the free ones being Wootique, Artificer, and Mystile. I’ve picked the Wootique theme for this tutorial. The main focus of the theme is to showcase products and fits in perfectly with setting up an online store.

To get started with the Wootique theme, you must first download it from the wooStore. Once you have the compressed file ready, upload it to the themes section using the dashboard. Lastly, install and activate it to start using the theme.

Setting the Theme Options

The Wootique theme supports various options such as adding a logo, displaying breadcrumbs, slider for your featured products, etc. Let us look at some of the important ones.

General Settings

If you have a customized logo for your store, this is the place to upload it. It is also a good idea to check the Display Breadcrumbs option which makes navigating through your site really easy.

Homepage Settings

This is where you have the Slider settings. You can choose between Slider and Static grid for your featured products along with the number of products that you want to display.

Styling Options

Under this tab, you have all the color and background image settings. You can change the default color and background images here to suit the store that you’re setting up.

Customizing the Sidebar and Footer

You can select the widgets that must appear on your sidebar and footer(s) from your dashboard. You have options such as AdSpace, Shopping Cart, Product Categories, Customer Reviews, etc to choose from.

And here it is…

… our very first wooCommerce site that we created from scratch. Now, wasn’t that really easy?

Hope you enjoyed reading through our 3 part series on setting up a wooCommerce site from scratch. If you have any questions, please drop me a note.

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