A website is essential for a business these days, and it takes a lot of effort to create a great one. Now, after its creation, if it’s maintained and nurtured, it can help build your online presence, establish your brand, and also grow your business. According to that, website management is a very important part of growing your business properly.
The most important point to address about owning a website is that it resides in a world that is prone to constant changes and risks. If you leave your site unattended, your website could break due to a malfunction or even get hacked, and you wouldn’t know it. You’d be blissfully unaware that you’re losing customers.
WordPress website management can seem complicated and cumbersome. But don’t worry, we’ve got you covered. In this article, we’ve listed 13 steps you need to take regularly and broken it down so that you can schedule it on a daily, weekly, monthly and annual basis.
This will help you get organized and makes execution a lot easier.
TL;DR – If you’re looking for an easy way to manage your website, install the BlogVault plugin. You can execute all management tasks from a centralized dashboard. For web teams, web designers and developers, you can add and manage multiple WordPress sites from our central dashboard.
1. Daily Tasks for Website Maintenance
On a daily basis, you need to ensure your website is up and running and delivering a good user experience to your customers. It’s important to open your website every day and see how it’s functioning.
Here are a few tasks that need to be carried out every day:
Take a WordPress Backup
As we mentioned, your website is vulnerable and prone to hacks and malfunctions. When your WordPress site goes down, having a backup in place is crucial to restoring it back to normal quickly. This ensures you don’t lose customers.
You should take a backup of your website daily. We would recommend weekly backups only if your website is not updated frequently. This will ensure that when it’s time to restore your site, you don’t lose any data.
Now taking a backup every day shouldn’t really be a daunting task or a chore. So we recommend using an automated tool like BlogVault that will backup your WordPress blog for you and store it safely. You can easily schedule your backups according to the frequency of your choice.
Run a Malware Scan
Security threats are on the rise in the digital world. Hackers are constantly attacking websites to try to gain entry to use the website for malicious activities.
To keep your website secure, you need to ensure it’s scanned every day without fail. This will help you detect any malware or suspicious activity on your site.
But here again, you can’t afford to spend long hours scanning your site every day. It’s best to get a WordPress security plugin that will provide you with the protection you need.
A tool like MalCare enables you to automate the scanning process of your website which makes your website management process much easier. Think of it as a patrol guard that checks the premises at regular intervals.
If it finds an intrusion or anything suspicious, it will alert you immediately. You can then use the same tool to clean up the hack instantly. An added plus is that you’ll also have a firewall to proactively block malicious traffic.
If your website is down, it will reduce your traffic, sales, and conversions. You need to monitor your site to see whether it is available to your visitors at all times.
If you see that your website is constantly experiencing downtime, you should consider switching to a better web host.
Monitoring uptime cannot be done manually. You need an automated tool that will carry out this task for you. Luckily, this service comes along with many security plugins. So if you’ve used the MalCare plugin, you need not worry about this task. It will be done for you automatically and you can see it on your dashboard like so:
2. Weekly Tasks for Website Maintenance
There are a few tasks that are as important, however, it doesn’t have to be done every single day. Scheduling these tasks weekly would be sufficient.
Test browsers and devices
Users visit your website using different browsers and devices. You may optimize your website design for one browser but it may be broken on another. Similarly, your website might look great on a desktop but may look completely bizarre on a mobile.
It’s estimated that by 2025, 72.6% of internet users will access the web through their smartphones. With the trend shifting to mobile, Google has made it necessary for websites to be mobile-friendly. Therefore, having a website that works well on a smartphone and is search engine optimized is essential in order to rank on search engine results.
On a weekly basis, you need to optimize the user’s experience on every browser and device. You can do this using cross-browser testing tools.
Update the website
When you run a WordPress website, you’ll see that updates are available regularly. You’ll receive updates for WordPress installations, and for themes and plugins as well. These updates carry new features, incompatibility fixes, and security patches, among other things.
You need to use the latest version of any software to ensure it is secure and there are no vulnerabilities.
Now keeping your site up to date is annoying, as a new update is available every now and then. It’s best to do this on a weekly basis. Plugins like BlogVault let you run bulk updates on your site. However, we recommend you read our guide on WordPress Updates to get a better understanding of the task.
3. Monthly Tasks for Website Maintenance
We would recommend you carry out the following tasks either on a monthly or weekly basis, however, make sure you don’t miss out on them.
Check Performance and Speed/Load Time
As a website develops, we tend to add more images and videos, and install more plugins and themes. All of this can add more load to your site and result in slowing down your website.
You need to ensure your site is performing at its best because slow page speed increases page abandonment rates. You can use Google’s PageSpeed Insights to test your page load time.
If you don’t already have it, you need to sign up for Google Analytics. This can give you insight into your users. Google Analytics is especially helpful for internet marketing to understand what works and what doesn’t.
– You can see from which source you get visitors – Google, social media, paid advertisements, etc.
– You can view which pages they visit the most.
– Also, you can monitor how long they stay on your page and how fast they leave your site.
– You can track how many people buy something or sign up on your site.
You should ideally review your website’s analytics on a monthly basis because it takes a while for changes you make to your site to have an impact.
Test Forms and Checkout Pages
If you have a form or checkout page for your online business, you need to go through these pages and make a dummy entry. Test every field to make sure everything works fine. This will ensure you don’t lose a paying customer or a potential client because a form didn’t work.
Delete Unused Plugins/Themes
Installing themes and plugins and forgetting about them seems to be a growing trend among WordPress website owners. But such a practice can slow down your site and worse, it leaves you at risk of being hacked.
Some of these themes and plugins won’t necessarily have proper security measures in place or some may even be abandoned by their developer. This means there may be vulnerabilities that hackers could use to gain access to your site.
It’s best to take a look at all your plugins and themes once a month. Delete the ones you no longer use or have been abandoned.
A backup is only as good as its restore. There’s no use of having a backup if you can’t restore it when you need it. You can test your backup by running a trial restore to make sure it works.
This will also help you practice the restore process so that you know how to do it quickly and smoothly when the time comes.
To test a backup, you can do it in two ways.
One, you can set up a staging site. This is a clone of your website in which you can run experiments, try new themes, make changes, and test your backup. You can pretty much play around and do anything on this site as it doesn’t affect anything on your live site.
You’ll need to use a plugin to create a staging site or check if your host provides this option. You can then restore your backup here to make sure it works.
The second option is to use a test restore option available when you use the BlogVault plugin. You just need to click a button and you can test if your backup works.
4. Annual Website Management
Lastly, there are three tasks you need to carry out once a year. These are easier to forget as the time gap is so wide. It’s best to mark a date on your calendar to take up these tasks.
Keep up with the latest trends
The type of website layout and navigation that’s trending changes quite often. This doesn’t mean you need to revamp your website every time. But you can take a look at competitors’ sites and what users like.
The type of images websites used 10 years ago are outdated and just not in style anymore. You may need to update the graphics that you use on your website.
As your business grows, you may need to refresh your website’s theme to meet your requirements. There may also be better themes available in the market that you might want to switch to.
You may be using a theme that’s not been improved and is now slowing down your site. In this case, you need to find a lighter theme that will improve your page load time.
Update vital information
Many times, website owners forget to update the information on their site such as the About Us section, Copyright year, and Contact Us section.
Every year, you should review these sections and other vital information and ensure it’s up to date.
This list may seem long, but once you schedule it and mark it on your calendars, it becomes easy to handle. Ignoring website management can turn your website into a disaster.
But taking care of these simple tasks can make your website flourish without any hiccups along the way.
5. Website Management Using a Tool
We understand that running a business takes up all of your time and attention, so managing a website can become a task that’s put on the backburner for a long time. For many reasons, Website management doesn’t get the attention it actually requires because it can be complicated and time-consuming.
If you’re a BlogVault client, you’d never have to worry about these tasks. The BlogVault team has designed its plugin to enable you to:
- Scan your site automatically
- Update all elements of your website
- Delete unused plugins and themes
- Test your backup
- Monitor uptime
- Review page speed/load time
- Check website performance
This helps you make sure these essentials tasks are not ignored and can be taken care of in minimal time.
A website can help take your business to greater heights. You’ll be able to increase your visibility and target customers online that you wouldn’t be able to do otherwise. But this will all be possible only if you manage it well.
The key to managing your website easily and efficiently is to get organized and plan ahead. The best way to do this is to automate as much as possible so that you can focus on other areas that need your attention.
As we mentioned above, by installing our plugin BlogVault, these tasks can be taken care of for you with minimal interference from you.